People Meters to close book on TV sweeps.

Orlando Sentinel (Orlando, FL);  September 26, 2007 ;     468 words ......extinction date: February 2009. Local People Meters will render obsolete those...generate audience, will end. The Local People Meters replace the current system...on household ratings. The Local People Meters make the diaries unnecessary...

NAACP President/CEO Kweisi Mfume Announces Support for Nielsen's Use of...

Los Angeles Sentinel;  November 17, 2004 ;     358 words ......NAACP, has endorsed the use of Local People Meters (LPMs) as a "more accurate...Nielsen Media Research use of Local People Meters (LPM) as a vastly improved...Mr. Mfume's endorsement of Local People Meters: "We appreciate that Mr. Mfume...

People meters win battle for NY ad dollars; Agencies make buys based on...

Crain's New York Business;  August 16, 2004 ;     700+ words ......discriminates against minorities, local people meters have won the war to determine...to feel pressure, since the local people meters are showing a drop in overall...households watching at 7 p.m. The local people meters counted 2.9 million households...

Operators Hail Arrival of 'People Meters'.(Brief Article)

Multichannel News;  January 10, 2000 ;     682 words ......given the go ahead to testing local People Meters in Boston, the No. 6 DMA...cable gains under the new local People Meters, adding, I'm very bullish...the proposed rollout of the local People Meters. Our concern is this: I'm...

NIELSEN OUT TO EXPAND PEOPLE METERS: RATINGS SERVICE TOUTS METHODOLOGY FOR...

Advertising Age;  January 11, 1999 ;     594 words ......advertisers to adopt people meters for local audience...installation of the people meters and how much Nielsen...declined comment. People meters -- electronic devices...Nielsen now uses people meters to track information...viewing reports. People ...

Eyeball counting in Beantown.(Neilsen Media Research Inc.'s People Meters...

Broadcasting & Cable;  April 30, 2001 ;     532 words ......transition to Nielsen's People Meters While broadcasters continue...Boston are betting that local People Meters will be more accurate...complete transition to local People Meters, becoming the first market...last week, for Boston People Meters. We are ...

Mfume supports Nielsen's People Meters

New York Amsterdam News;  October 27, 2004 ;     248 words ......NAACP, has endorsed the use of Local People Meters (LPMs) as a "more accurate...Nielsen Media Research use of Local People Meters (LPM) as a vastly improved...the Media Rating Council. Local People Meters were introduced into Boston...

Cable welcomes People Meters to N.Y.C.(New York City)

Multichannel News;  March 29, 2004 ;     395 words ......Nielsen Media Research to launch Local People Meters in New York City next month...New York. We're in favor of local People Meters and we're on the same side...said it plans to subscribe to Local People Meters in all 10 markets where the...

NAACP President and CEO Kweisi Mfume Announces Support for Nielsen's Use...

PR Newswire;  October 18, 2004 ;     700+ words ......NAACP, has endorsed the use of Local People Meters (LPMs) as a more accurate...Nielsen Media Research use of Local People Meters (LPM) as a vastly improved...Mr. Mfume's endorsement of Local People Meters: We appreciate that Mr. Mfume...

Nielsen Issues Statement Regarding Local People Meters in Chicago.

PR Newswire;  June 30, 2004 ;     260 words ......continues to misinform the people of Chicago. People Meters have been used nationally...television viewing. Our local people meters samples are more representative...our plans to introduce local people meters in Chicago and we look...

SWEEPS DOOMED BY PEOPLE METERS; Top DMAs Gird for Year-Round...

TelevisionWeek;  January 26, 2004 ;     700+ words ......exist for television stations. Nielsen is rolling out local People Meters in New York, Los Angeles, Chicago and San Francisco...ratio of the diary to the household, he said. With local People Meters, that demographic information will no longer...

JACKSON SUPPORTS TV PEOPLE METERS

United Press International;  September 8, 2004 ;     197 words ......watching on TV. Minorities fear local People Meters will result in less minority-orient...Rainbow/PUSH Coalition calling People Meters in local markets "a step in...as possible," Jackson said. People Meters have been used for national...

Cleveland Rocked by People Meters.(Nielsen Media Research Inc.)

Broadcasting & Cable;  September 8, 2008 ;     665 words ......to say that since Nielsen's Local People Meters (LPM) rating system went live...share with you more about Local People Meters and how these numbers differ...markets to our electronic Local People Meters will significantly improve...

Nielsen delays switch to 'people meters'.(BUSINESS)

The Washington Times;  June 2, 2005 ;     406 words ......Mr. Loftus said. The new local people meters, electronic devices that sit...broadcasting executives said. Local people meters will eventually provide a...cities scheduled to switch to local people meters will have cascading impacts...

Nielsen delays switch to 'people meters'.

Washington Times (Washington, D.C.);  June 2, 2005 ;     465 words ......Mr. Loftus said. The new local people meters, electronic devices that sit...broadcasting executives said. Local people meters will eventually provide a...cities scheduled to switch to local people meters will have cascading impacts...