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Article: Jenny Craig Launches Internet Initiatives to Refine Brand, Diversify Services and Extend Market Reach to New Audiences.
- Article from:
- PR Newswire
- Article date:
- March 22, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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USWeb/CKS Builds jennycraig.com As Online Channel
For Distributing Products and Services
SANTA CLARA, Calif., March 22 /PRNewswire/ -- Jenny Craig, Inc. (NYSE: JC) and USWeb/CKS (Nasdaq: USWB) today announced a fully redesigned commerce site for Jenny Craig, a global leader in weight management services. Providing strategy and development services, USWeb/CKS designed jennycraig.com to enable Jenny Craig to broaden and diversify service and product offerings, refine the Company's brand and identity, and strengthen relationships with its clients.
"Part of our strategy is to expand the identity of Jenny Craig from being exclusively a weight ...