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Article: Rich Media Works! - Wired Digital Online Advertising Study Reveals Bright Future for High-Impact Web Advertising.
- Article from:
- PR Newswire
- Article date:
- March 22, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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340 Percent Increase in User Click Rates, Gains in Brand Perception and Brand
Loyalty Attributed to Use of Rich Media Banners
SAN FRANCISCO, March 22 /PRNewswire/ -- Advertisers looking to deliver high-impact messages via the Web should seriously consider embracing "rich media" advertising, according to the results of a new Web advertising study released today by pioneering Web publisher and Lycos Network-member Wired Digital, in conjunction with independent research firm Millward Brown Interactive. Rich media is broadly defined as advertising that incorporates motion, sound, interaction and, in some cases, electronic commerce capabilities directly into ...