Article: Eddie Bauer to Reposition Specialty Concepts AKA EDDIE BAUER and Eddie Bauer Home.

REDMOND, Wash., March 23 /PRNewswire/ -- Eddie Bauer(R) announced today it is implementing changes in two of its business concepts: Eddie Bauer Home(TM) and AKA EDDIE BAUER(TM). Eddie Bauer Home will offer customers an increased selection of domestic items for the bed and bath while reducing its offerings of upholstered furniture and tabletop. AKA EDDIE BAUER apparel will be integrated into a select number of Eddie Bauer sportswear stores, as Eddie Bauer continues to define the continuum of dressing solutions for the dress casual need of its customers.

Eddie Bauer Home

The Eddie Bauer Home concept was first introduced in 1991. To further capitalize ...

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