Article: THE OTHER BOOK REVIEW.

L.A.'s Challenge to The New York Times

In the two years that Steve Wasserman has edited the Los Angeles Times Book Review he's tried to give the section, which he says "simply wasn't seen in the citadels of publishing," not just visibility but buzz. Having author Ray Bradbury savage the section as "flimsy" last April was not what he had in mind.

Bradbury's unexpected blindside -- it came during a ceremony honoring him at the Times -- put the section on the map all right. In the aftermath, the online magazine Salon turned its gimlet eye on Wasserman, then fifteen months into the job, and his effort to give the Book Review new heft. Salon's writer couldn't ...

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