Article: And the Winners Are... KRAFT Macaroni and Cheese Unveils the New Blue Box Kids in New York City.

NEW YORK--(BUSINESS WIRE)--March 25, 1999--Today at a New York photo studio, twelve special kids "tasted fame" as they were announced as the winners of the second annual "I Want the Blues!" contest. The new "Blue Box Kids'" smiles will appear on the front of more than 20 million special edition boxes of KRAFT Macaroni & Cheese distributed nationwide this fall. Plus, each of the lucky winners will receive a college scholarship worth $10,000 and are currently enjoying a family vacation in New York City. (See New Kids On The Blue Box for names of the winners.)

I Want The Blues!

"We're so pleased to introduce the new `Blue Box Kids'," said Boris Oglesby of ...

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