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Article: Heinz Returns to Chicago-Based Ad Firm Leo Burnett for Global Campaign.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- March 26, 1999
- Author:
CopyrightCOPYRIGHT 1999 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Knight Ridder/Tribune Business News
Mar. 27 -- H.J. Heinz Co. yesterday handed Chicago-based Leo Burnett Co. another plum account, this time for global advertising and brand positioning of its convenience meals.
The award of the estimated $25 million account follows Leo Burnett's selection in October to handle worldwide promotion of Heinz's flagship ketchup and condiments line, an account worth $50 million.
Other finalists for the convenience meals category -- which includes canned soups, beans and pasta -- were Foote, Cone & Belding, Bates Worldwide and J. Walter Thompson, all of New York.
The accounts mark the first time Heinz has ...