Article: Irvine, Calif.-Based EMachines Asserts Place in Personal Computer Market.

Knight Ridder/Tribune Business News

Mar. 30 -- If you build it cheap enough, they will come.

EMachines Inc. of Irvine, which has sold its sub-$600 eTower computers for just four months, has grabbed fourth place in retail desktop personal computer sales, reports PC Data of Reston, Va.

In February, eMachines sales captured 9.9 percent of the market, passing Apple Computer and Packard Bell and nearing IBM's 10.7 percent, reports PC Data. Compaq, with 30.9 percent, and Hewlett-Packard, with 28.8 percent, were first and second.

The report tracks store-based sales and does not include direct-sales computer makers such as Dell and Gateway.

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