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Article: 1998 buyer's guide and directory on team apparel.(includes directory of team apparel suppliers)(Buyers Guide)
- Article from:
- Coach and Athletic Director
- Article date:
- October 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Scholastic, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As the sporting goods industry rushes toward the approaching millennium, trend spotters are keeping a sharp eye on the two developments of special import to the manufacturers and purchasers of athletic apparel: (1) the greater diversity in the purchasing options of the emerging athletic programs, and (2) the changing approach to the burgeoning women's sports market.
The sporting goods manufacturers are, more than ever before, providing coaches and athletic directors with options that best fit their specific needs, while providing quality products at affordable prices.
Over the past decade, the needs and purchasing habits of our schools have sharply ...