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Article: The cutting edge: carve out handsome profits in this ever-growing industry.(marketing cutlery)
- Article from:
- Shooting Industry
- Article date:
- March 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Publishers' Development Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Carve Out Handsome Profits In This Ever-Growing Industry
How many knives are too many? If your customers are like many people who buy knives, the answer likely is: "There's no such thing as too many knives!"
A consumer knife magazine runs a monthly photo showing subscribers holding the knives they use on a daily basis. Readers - men, women and young people are shown holding a wide variety of knives. In almost every photo, the readers are holding several knives. A wide range of cutlery is represented from small folders and multi-tools to a scattering of fixed-bladed hunting and survival knives.
More important, those pictured probably look exactly ...