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Article: High-performance ammo still sells.(Lethal Force)(Column)
- Article from:
- Shooting Industry
- Article date:
- January 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Publishers' Development Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Overall, handgun ammo sales remain in a slump. Many dealers report one exception, a still-strong market for high-performance, self-defense ammunition.
When money is tight, recreational spending is the logical place to cut. However, the last place most shooters are going to wield the scalpel, is on the ammo that will defend themselves, their significant others, and their children.
The major manufacturers are pre-selling their high-tech rounds for you, and they all make a new-generation load you can sell in good conscience. The Remington Golden Saber is an impressive bullet. My testing - done mostly in .45 ACP - proves it to be a winner across the board. ...