Article: Growing Pains in Baby Care.

As the children of the baby boom generation age, demand for baby care products slows, although sun care products offer niche demand.

The baby boomer generation and its offspring have provided opportunity for manufacturers of raw materials and personal care products. However, as the second generation of baby boomers moves closer to adolescence and North American birth rates decline, the US baby care market is slowing. Growth for baby toiletries and hair care products is leveling off or decreasing, and baby skincare products show only modest gains. The only segment bucking this trend is baby sun care, which is expected to post double-digit growth this year and in ...

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