|
|
Article: SPORTS MARKETING HOLDS WEB ALLURE: INTERNET COMPANIES FIND VALUE IN OFFLINE SPONSORSHIPS.
- Article from:
- Advertising Age
- Article date:
- April 5, 1999
- Author:
-
|
Copyright informationCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Angling for three-point marketing moves, Internet companies are turning to offline sports sponsorships for valuable brand exposure.
The Collegiate Professional Basketball League expects up to half of the eight team sponsors to come from the Web, said Paul McMann, founder and president.
``I think there's a nice, symbiotic fit with Internet companies,'' Mr. McMann said.
Just as the new league is creating a way to let college-age athletes play four years for pay and then get a paid education, Web companies are ``also about new ways of delivering value and information. We're strategically aligned,'' Mr. McMann said.
The league, which ...
Related newspaper, magazine, and journal articles:
|
|
Article: Yahoo! Makes Car Buying Easier With New Online Car-Buying Merchant Program
PR Newswire;
December 8, 1997 ;
576 words
...Yahoo! Teams Up With Autoweb.com and CarPoint for One-Button Access to Buying Cars SANTA CLARA, Calif., Dec. 8 /PRNewswire/ -- Yahoo! Inc. (Nasdaq: YHOO) today introduced a convenient, new way to buy cars -- through merchant buttons on Yahoo! Autos (autos.yahoo.com), Yahoo!'s comprehensive, ...
|
|