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SPORTS MARKETING HOLDS WEB ALLURE: INTERNET COMPANIES FIND VALUE IN OFFLINE SPONSORSHIPS.

Angling for three-point marketing moves, Internet companies are turning to offline sports sponsorships for valuable brand exposure.

The Collegiate Professional Basketball League expects up to half of the eight team sponsors to come from the Web, said Paul McMann, founder and president.

``I think there's a nice, symbiotic fit with Internet companies,'' Mr. McMann said.

Just as the new league is creating a way to let college-age athletes play four years for pay and then get a paid education, Web companies are ``also about new ways of delivering value and information. We're strategically aligned,'' Mr. McMann said.

The league, which expects to begin play this ...

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