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Article: Fleet Financial Group to Sponsor Major League Baseball.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- April 13, 1999
- Author:
CopyrightCOPYRIGHT 1999 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Knight Ridder/Tribune Business News
Apr. 13 -- Fleet Financial Group yesterday became a national sponsor of Major League Baseball, announcing an agreement said to be worth $4 million to $6 million over three years.
It is the first such national marketing deal between a bank and any of the four major sports leagues, officials and observers said.
Unlike their cousins in the more nationally based financial services and insurance industries, banks -- traditionally regional or local entities -- have not pursued national sports sponsorships. But Fleet's recently announced intention to merge with BankBoston made sponsoring the Major Leagues more ...