Article: Be Free, Inc. Announces beSmart Methodology; Industry's First Marketing Analysis Program Allows Online Retailers to Maximize Affiliate Sales Channel Results.

MARLBOROUGH, Mass.--(BUSINESS WIRE)--April 14, 1999--

Be Free, Inc., the leading provider of affiliate sales channel technology, services and knowledge, today announced that it has added the beSmart(SM) methodology to its client offerings. beSmart is the first marketing methodology of its kind to help online retailers analyze data from their affiliate sales channels, evaluate how well their affiliate programs are doing and set goals for future performance. beSmart complements BFAST(TM) (Be Free Affiliate Serving Technology) and BFIT(TM) (Be Free Intelligent Targeting), tools offered by Be Free to help retailers build, maintain and master affiliate sales channel ...

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