Article: Iomega Takes Clik! Mobile Drives On the Road; New Channel Initiatives Designed to Educate Mobile Computing and Digital Camera Users.

ROY, Utah--(BUSINESS WIRE)--April 15, 1999--

Iomega Corporation (NYSE:IOM) today announced a new education and awareness program for Clik!(TM) Mobile Drives and disks.

Starting with a national advertising campaign, Iomega's marketing team is launching an extensive and integrated marketing program aimed at addressing mobile users and digital photo enthusiasts needs.

Iomega will be conducting 800 product demonstrations in 38 major U.S. markets on four concurrent weekends starting April 16th and ending May 9th, in addition to national advertising and retail sales associate training. Catalog and retail distributors will also receive specialized ...

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