|
|
Article: Ad it up.(False advertising claim against Kaiser Permanente)
- Article from:
- Modern Physician
- Article date:
- April 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Consumer group sues Kaiser for false advertising
Add false advertising charges to the legal challenges facing HMOs.
The Santa Monica, Calif-based Foundation for Taxpayer and Consumer Rights last month filed a class-action suit against Oakland, Calif.-based Kaiser Permanente, charging that the HMO's "In the hands of doctors" multimedia campaign is false advertising. The suit, filed on behalf of Kaiser patients, seeks monetary and injunctive relief, including a demand to remove the ads from the air and implement a corrective advertising campaign.
According to the complaint filed in San Francisco Superior Court, Kaiser advertises that doctors, not ...