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Article: Proxima Corp. Delivers Breakthrough Industry-Leading UMAP Pricing Policy; With the Adoption of UMAP Policy, Proxima Strengthens Its Commitment to Resellers.
- Article from:
- Business Wire
- Article date:
- April 26, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN DIEGO--(BUSINESS WIRE)--April 26, 1999--
With the advent of the Internet and e-commerce, the environment model upon which most VAR and channel-based resellers base their business has changed dramatically.
Proxima Corp., a global leader in the multimedia projection industry, has taken the lead in addressing these changes with the announcement of its UMAP (Unilateral Minimum Advertised Price) policy. UMAP is a program that establishes the minimum price for which selected Proxima products may be advertised.
Minimum advertised pricing programs are widely used by leading high technology companies in other industries; Proxima is the first ...