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Article: Alan Webber, William Taylor and Patrick Mitchell.(help manage Fast Company business magazine)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- April 15, 1999
- Author:
CopyrightCOPYRIGHT 1999 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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They created the first of the "new economy" titles.
It's anything but business as usual in the pages of Fast Company. The energetic, cheeky and visually engaging title appeals as much to readers' individualism as it does to their practical business needs with cover stories such as "Startup Manifesto: QUIT your job! WORK your butt off! SCREW up!" and "Balancing Acts: 10 Ways to Get a Life." Other nontraditional editorial offerings include a regular look at new job titles-for example, the chief underpants officer of Joe Boxer.
This unique perspective works because it's not the same old business world, says Alan Webber, co-founder (along with former Harvard ...