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Article: Sara Lee Responds to Consumers Desire for Indulgence with its New Revolutionary New York Style Cheesecake, Bites and Singles.
- Article from:
- PR Newswire
- Article date:
- April 26, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO, April 26 /PRNewswire/ -- Sara Lee Bakery announces the national roll-out of its new full-sized New York Style Cheesecake, as well as individually portioned Cheesecake Bites and Singles, in response to consumers' desire for indulgence and convenience. Because of Bites' and Singles' tremendous test market success in Chicago and San Francisco, the company added the full-sized New York Style to the national launch to offer a full line of premium cheesecakes that consumers could enjoy in different portions for all occasions. Bites' and Singles' success drove Sara Lee Cheesecake sales by 45 percent, overall cheesecake category sales by 27 percent and total Sara Lee ...
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