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Article: Cussons.
- Article from:
- Brand Strategy
- Article date:
- April 23, 1999
CopyrightCOPYRIGHT 1999 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Imperial Leather Aqua Source women's bath and shower range Cussons has extended its Imperial Leather brand with a new bath and shower range for women under the sub-brand -- Aqua Source. The products, which include foamburst gel, bath soak and body wash, are said to actively moisturise the skin. Blue packaging features a contemporary silver Imperial Leather logo. A [pound]7m support package includes TV advertising in June on ITV, Channel 4, satellite and cable, together with a nationwide ...
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Article: Price survey.(price drop on Imperial Leather)
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... ... s lead was due to a price drop on Imperial Leather. Asda offered the product at the ... 28 [pounds sterling] price for Imperial Leather, but our mystery shopper found an ... cheapest, 750ml 0.26 0.27 0.27 Imperial Leather soap 0.75 1.28 1.28 Listerine ...
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