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Article: Audio Book Club, Inc. and Doubleday Online Announce the Development of Co-branded, Cross Promoted Website.
- Article from:
- Business Wire
- Article date:
- April 30, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BOCA RATON, Fla.--(BUSINESS WIRE)--April 30, 1999--
Audio Book Club, Inc. (AMEX: KLB) today announced the development of a co-branded website to be launched early this summer in conjunction with Doubleday Online (a subsidiary of Bertelsmann, Inc.).
The website is being created as part of the companies' previously announced strategic Internet marketing alliance and will include a comprehensive cross marketing and advertising campaign. As part of the agreement, the companies will also cross promote the other's services through animated links and banners to be located on their respective websites, including Doubleday's www.doubledaybookclub.com and ...