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Article: NAREIT'S HAPPY TALK MERELY SELECTIVE TRUTH.
- Article from:
- Advertising Age
- Article date:
- April 26, 1999
- Author:
CopyrightCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Companies, by and large, do a pretty good job of promoting their products and services. When the same companies try to boost themselves in corporate-image campaigns, the results tend to be less straightforward, more nakedly propagandistic and, often enough, absurdly Pollyanna.
Ah, but when companies band together as an industry to enlighten us about their value, integrity and selfless good works, things really get hilarious.
It's as if these campaigns appear in some bizarre parallel universe, where the Big Lie told with a straight face is expected to persuade the hapless bumpkins in Anytown USA.
For instance, only last week a newspaper ad ...