Article: THE HENLEY CENTRE: "Technophobes" will drive Internet use into the future.

M2 PRESSWIRE-5 May 1999-THE HENLEY CENTRE: "Technophobes" will drive Internet use into the future (C)1994-99 M2 COMMUNICATIONS LTD

RDATE:050599

New analysis has today revealed that those people who see themselves as technophobes will in fact be the most important Internet users by 2003, according to The Henley Centre, the UK's leading consumer consultancy. They have divided the UK adult population into five types of Internet users - from advanced, to those who have not yet used. the Internet. As Internet usage is growing at a rapid rate of 20 per cent per quarter, it is crucial for companies to understand who is currently on-line, what they are using ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!