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Article: Making the grade.(toy store-chain Zany Brainy Co.)(Company Profile)
- Article from:
- Playthings
- Article date:
- April 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Zany Brainy gets high marks for its fun-plus-learning strategy
Zany Brainy is the name and also the best description of what this specialty chain does: combine unlimited (zany) fun with a dazzling army of (brainy) learning opportunities.
Growing at a fast pace since its start-up in 1991, the Wynnewood, Penn.-based company had 75 stores in 19 states by the start of 1999 and plans to have a total of 100 stores by the end of the year. And then? "The acceptance our stores are having assures us that there is no limit to expansion," CEO Keith Spurgeon told PLAYTHINGS.
"We are a company driven by a sense of mission - from product selection to the ...
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Article: Zany Brainy has Web possibilities, analyst says
The Milwaukee Journal Sentinel;
July 18, 1999 ;
700+ words
... ... and Balkan still owning 10.5% of Zany Brainy. These two financial backers several ... proven management team headed by Keith Spurgeon, Zany Brainy's chairman and chief executive officer. Spurgeon previously ran the Asian and Australian ...
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