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Article: Toys "R" Us Taps Burnett and Starcom in Agency Selection.
- Article from:
- PR Newswire
- Article date:
- May 10, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PARAMUS, N.J., May 10 /PRNewswire/ -- Toys "R" Us (NYSE: TOY), the world's leading retailer of toys and children's products, today announced the selection of the Leo Burnett Company and Starcom Media Services as the company's advertising and media buying agencies respectively. The announcement was made by Warren Kornblum, Chief Marketing Officer of Toys "R" Us.
"We're delighted to welcome Burnett and Starcom as partners in our advertising and media buying," Kornblum said. "It was a hard fought competition and all the agencies involved did an outstanding job, putting a lot of effort and energy into the process. At the end of the day, though, Burnett showed a ...