|
|
Article: FOR OVEN-TO-TABLEWARE, COLOR, CONVENIENCE REIGN: CHANTAL'S UNIVERSAL PAN IS FEATURED IN ITS COOK & SERVE LINE.
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- April 26, 1999
- Author:
CopyrightCOPYRIGHT 1999 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK-Retailers and manufacturers are targeting time-starved consumers in search of stylish, colorful cookware that doubles as serveware.
Indeed, telling a compelling color story on the retail floor with this time-saving cookware is helping brighten oven-to-tableware sales, said sources.
"[Oven-to-tableware] fits the lifestyle of quick preparation," said Doug Richardson, vice president of marketing for Le Creuset. "People don't want to use a second serving dish."
The category, said Richardson, has produced double-digit sales gains for the company. "Consumers are looking for products that have color and functionality, keep the food warm in ...