|
|
Article: PIRA INTERNATIONAL: Pira International takes Lee Cooper brand online.
- Article from:
- M2 Presswire
- Article date:
- May 10, 1999
CopyrightCOPYRIGHT 1999 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
M2 PRESSWIRE-10 May 1999-PIRA INTERNATIONAL: Pira International takes Lee Cooper brand online (C)1994-99 M2 COMMUNICATIONS LTD
RDATE:100599
Following last year's review of its marketing strategy, UK denim and casual wear brand Lee Cooper has appointed technology organisation Pira International to launch the brand on the Internet. Pira's New Media Group will manage the project.
The first Lee Cooper site, which is being produced at Pira's Surrey headquarters, is scheduled for launch on 28 May 1999. A feature of the site is the online search for millennium models, whereby male and female hopefuls can enter a competition to become one of Lee ...