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Article: Promus to Reinvigorate and Expand Red Lion Hotels & Inns Brand.
- Article from:
- Business Wire
- Article date:
- May 11, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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VANCOUVER, Wash.--(BUSINESS WIRE)--May 11, 1999--
Red Lion Hotel Brand Brought Back by Popular Demand
Promus Hotel Corporation today announced that it plans to reinvigorate and expand its Red Lion Hotels & Inns brand.
Promus will relaunch the two/three-star brand in the fall with approximately 30 hotels in eight northwestern and western states--20 existing Red Lion hotels and 10 to 15 converted properties. Promus expects to have 100 Red Lion Hotels & Inns in operation by 2003, concentrating expansion in the western U.S. and Pacific Northwest. "While growth will continue via new management contracts the focus will be on franchising the well ...