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Article: Xerox Recommends A `Personal' Approach To Variable Data Printing at L.I. Program.
- Article from:
- Printing News
- Article date:
- April 19, 1999
- Author:
CopyrightCOPYRIGHT 1999 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Many printers have come to regard variable data work as a key ingredient in their recipe for robust revenues.
Increasingly, these businesses are finding that their ability to provide documents personalized with respect to mailing address, images, or layout increases both response rates and sales. According to a recent study by CAP Ventures, traditionally printed documents produce an average response rate of just 3 percent, while documents featuring variable data generate from six to 12 times as much response.
Printers equipped with variable data capabilities are likely to attract repeat business and reduce processing costs. Moreover, companies requesting ...