Article: On the Digital Verge, Heidelberg Insists That `We Cannot Only Go with Printing'.

Reaffirms Its Commitment to Litho, but Sees Future in Newer Technologies

According to conventional business wisdom, large corporations that dominate their markets are as reluctant to change as they are slow to innovate. Cite examples if you will, but be warned that the opinion will provoke nothing but high dudgeon in the executive suites of Heidelberger Druckmaschinen AG.

Its simpler days as a manufacturer primarily for the pressroom behind it, the print technology giant must now work hard to convince a much broader base of customers that its strategies are as supple and its products as technologically competitive as ever. Its most recent effort of this ...

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