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Article: Hank Aaron goes to bat for BMW.(former baseball player becomes a BMW franchise owner)(Brief Article)
- Article from:
- Black Enterprise
- Article date:
- May 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Earl G. Graves Publishing Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Famed baseball player signs on as luxury auto dealer franchisee
Hammering Hank Aaron is at bat again. This time he's swinging for the corporate skyboxes. Aaron, who holds the career lifetime Major League Baseball record for home runs--is breaking new ground with luxury auto dealer Bavarian Motor Works, more commonly known as BMW. He was recently selected as a BMW franchisee--making him one of the first African Americans to own a dealership with this automaker. The luxury lines--Mercedes-Benz, Lexus, Acura and Jaguar--have at least one black-owned dealership. And while BMW declined to release specific breakdowns, approximately 10% of its 341 dealerships are ...