Article: Magic beans.(includes facts on Herman Goelitz)(Jelly Belly gourmet jelly beans from Herman Goelitz Candy Co.)

Plant Report

Jelly Belly gourmet jelly beans have fueled astonishing growth for Herman Goelitz Candy Co.

The Herman Goelitz Candy Co. is a very accommodating organization.

To accommodate the more than 400,000 visitors it expects to receive in 1999, the company is building a huge new visitors' center at its headquarters in Fairfield, Calif. And to accommodate the explosive growth occasioned by demand for its Jelly Belly jelly beans, Goelitz is planning to build a new, high-capacity plant near Kenosha, Wis.

This growth in bricks and mortar comes about, not surprisingly, because of growth in sales. As a privately held company, Goelitz does ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!