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Article: FOX Sports Interactive Secures Full NBA License for Upcoming Pro Basketball Title; Video Game to Feature FOX Sports Net Graphics and On-Air Talent.
- Article from:
- Business Wire
- Article date:
- May 14, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES--(BUSINESS WIRE)--May 14, 1999--
Continuing its aggressive entry into the sports video-games marketplace, FOX Sports Interactive Friday announced that it has secured a comprehensive licensing agreement with the National Basketball Association (NBA) for its upcoming pro basketball title.
The deals grant FOX Sports Interactive the rights to the use of NBA trademarks, including league logos and all team names and logos, as well as player names and likenesses.
"Our NBA license will enable FOX Sports Interactive to further its goal of becoming a premier source of sports video games and build the value of the overall FOX Sports brand," ...