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Article: Radio Shack's Parent Enters into Alliance with Maker of RCA Brands.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- May 14, 1999
- Author:
CopyrightCOPYRIGHT 1999 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Knight Ridder/Tribune Business News
May 14 -- FORT WORTH, Texas -- Tandy Corp. said yesterday that it is forming an alliance with the maker of RCA brands to create an audio-video "store within a store" at its 7,000 Radio Shack outlets.
The deal with Thomson Multimedia is patterned after a successful formula that Tandy pioneered two years ago with Sprint in telecommunications and later unveiled with Compaq Computer.
Sales of televisions and video products have stalled at Radio Shack because its in-house brand, Optimus, has not stirred consumers. Yesterday's deal will let Radio Shack sell RCA's entire line of products, including TVs, ...
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