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Article: BUILDING WALL DECOR BUSINESS.(Brief Article)

Article from:
HFN The Weekly Newspaper for the Home Furnishing Network
Article date:
May 3, 1999
Author:
Copyright

NEW YORK-The wall decor business is full of opportunities for incremental sales and profit dollars. Successful merchants in the business seek out niches to fill, are able to react quickly, and are committed to growing the category.

They realize that the definition of wall decor has expanded beyond framed art, wall and poster frames, collage frames, mirrors, tapestries and wall sculpture, to include mosaic tiled walls, sconces and decorative shelves, decorative bulletin boards, visual presentation boards, memorabilia shadow boxes and a host of other items that enhance the wall and the overall look of a room.

Retailers' approach to merchandising wall decor ...

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