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Article: TV NETS SET TO START UPFRONT SALES: NBC DISCUSSES DEAL WITH STARCOM AS FALL SCHEDULES UNVEILED TO BUYERS.
- Article from:
- Advertising Age
- Article date:
- May 17, 1999
- Author:
CopyrightCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Starcom USA, a unit of Leo Burnett Co., is close to a pre-upfront concept deal with NBC, according to network insiders.
News of the Starcom/NBC deal comes as marketing executives from around the country gather in New York this week as the broadcast TV networks unveil their prime-time schedules for fall.
A wild and woolly upfront sales marketplace could break next week, and both buyers and sellers expect it to be strong.
CLOSE TO A DEAL
While a number of media buying agencies and networks have been having discussions, the Starcom/ NBC deal is the closest to fruition, network executives reported.
In a concept deal, a buyer ...