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Article: Tyra Banks Delivers Responsible Drinking Message for Memorial Day Holiday.
- Article from:
- PR Newswire
- Article date:
- May 24, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GOLDEN, Colo., May 24 /PRNewswire/ -- Tyra Banks will be a model of responsibility this Memorial Day.
The world-famous celebrity, supermodel and actress is delivering a potent message to beer consumers during the Memorial Day holiday period -- the importance of drinking responsibly.
Coors Brewing Company has enlisted Banks to highlight its nationwide Memorial Day promotion. Coors is featuring Banks on six-foot-tall standup point-of-sale pieces that carry a consumer tear pad with Tyra's tips for responsible drinking. In addition, Banks stars in a nationwide Coors radio advertising campaign headlined by a 60-second spot specific to the need to drink ...