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Article: Better Baked Foods intros 4-item Papa Presto line; new French bread frozen pizzas go beyond stake in private label.
- Article from:
- Frozen Food Age
- Article date:
- May 1, 1999
CopyrightCOPYRIGHT 1999 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Having achieved great success with private label French bread pizza, Better Baked Foods is introducing its own brand of the popular hand-held product.
The new line, being placed into national distribution, is Papa Presto. That name, notes David Elchynski, director of sales and marketing for new business and retail, has both an ethnic connotation (papa) and an implication of fast preparation (presto). A Papa Presto character is featured on the package.
Papa Presto comes in four varieties: pepperoni, deluxe, sausage and cheese. It's microwaveable, unlike most other French bread pizzas and for maximum convenience, it comes in an 11-to-13-ounce twin pack, ...