Article: Management, Investment Experts Say Personal Finance Baffles Most People.

Knight Ridder/Tribune Business News

May 23 -- If seven of 10 automobile club members need roadside assistance in a given year, does that mean there's a 70 percent chance someone outside the club will experience car problems too?

Don G. Wardell does not think so.

Chances are, he would know.

A management professor at the University of Utah David Eccles School of Business, Wardell teaches the class that makes many students shudder --statistics.

He says consumers need to understand how to make sense of the facts and figures that inundate their lives.

"We often mistake data for information."

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