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Article: High Tech Business Cards Hit the Streets.
- Article from:
- Computergram International
- Article date:
- May 28, 1999
CopyrightCOPYRIGHT 1999 Datamonitor. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The very latest in high-tech marketing gimmicks hit Europe's streets yesterday with the release of the MediaCarD. The compact 'disk', which is actually the same shape as a rather slightly larger than average business card, is the invention of Swiss compact disk printer, Adivan High Tech AG, which has signed distribution and reseller deals with a number of companies throughout Europe and the US.
The CD card fits into normal CD ROM drives and carries around 16 megabytes of information. It is being marketed as a way of giving business contacts more than just your name, number and company. Suggestions are that the card could carry anything from corporate ...