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Article: Gatwick Express jets off with a new image.
- Article from:
- Design Week
- Article date:
- May 28, 1999
CopyrightCOPYRIGHT 1999 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GATWICK EXPRESS is set to roll out a completely new identity to break away from any associations with British Rail.
The National Express Group-owned train service is working with design consultancy Bamber Forsyth to launch the identity next month on new rolling stock, which will be put into service in the autumn.
A review of the brand proposition will see the introduction of more comfortable train interiors, new exterior liveries, revamped staff uniforms and a redesigned marque. OThe best of the plane and the trainO, will also be used as a promotional strapline.
Gatwick Express had already redesigned its luggage spaces and started encouraging ...