Article: Gatwick Express jets off with a new image.

GATWICK EXPRESS is set to roll out a completely new identity to break away from any associations with British Rail.

The National Express Group-owned train service is working with design consultancy Bamber Forsyth to launch the identity next month on new rolling stock, which will be put into service in the autumn.

A review of the brand proposition will see the introduction of more comfortable train interiors, new exterior liveries, revamped staff uniforms and a redesigned marque. OThe best of the plane and the trainO, will also be used as a promotional strapline.

Gatwick Express had already redesigned its luggage spaces and started encouraging ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!