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Article: Ted Leonhardt Scheduled to Address the Charged Issue of Branding Public Utilities at the American Public Power Association's National Convention.
- Article from:
- PR Newswire
- Article date:
- June 1, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SEATTLE, June 1 /PRNewswire/ -- Ted Leonhardt, principal of the Leonhardt Group, has been invited by the American Public Power Association (APPA) to conduct a seminar at their National Convention in Salt Lake City, June 18-19, 1999. The seminar entitled "Differentiating Your Utility in Your Customer's Eyes" will focus on the emerging strategies required to differentiate products and services from the competition in a deregulated marketplace. Participants will discover why private-sector-branding lessons are relevant for public utilities. June Summerville, Manager Community/Media Services for Tacoma Public Utilities, will join Leonhardt.
"Branding utilities ...