Article: Ted Leonhardt Scheduled to Address the Charged Issue of Branding Public Utilities at the American Public Power Association's National Convention.

SEATTLE, June 1 /PRNewswire/ -- Ted Leonhardt, principal of the Leonhardt Group, has been invited by the American Public Power Association (APPA) to conduct a seminar at their National Convention in Salt Lake City, June 18-19, 1999. The seminar entitled "Differentiating Your Utility in Your Customer's Eyes" will focus on the emerging strategies required to differentiate products and services from the competition in a deregulated marketplace. Participants will discover why private-sector-branding lessons are relevant for public utilities. June Summerville, Manager Community/Media Services for Tacoma Public Utilities, will join Leonhardt.

"Branding utilities ...

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