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Article: Learning from Your Loss: Expert Emphasizes the Value Of Understanding Market Share Dynamics.
- Article from:
- PR Newswire
- Article date:
- June 1, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DENVER, June 1 /PRNewswire/ -- For energy utilities facing competition, there is one unavoidable truth: they will lose market share to new players in the arena. However, in-depth scrutiny of changes in market share movement gives companies direction in their operational strategies in dealing with the market.
In a recent presentation on market share dynamics at the Society of Competitive Intelligence Professionals' 14th Annual International Conference & Exhibit in Montreal, Dianne Green advised companies on the merits of using market share information.
"Understanding market share dynamics is critical to a company's long term survival," said Green, ...