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Article: Southwest Airlines Vacations Launches Campaign Designed for Spanish-Speaking Customers.
- Article from:
- PR Newswire
- Article date:
- June 2, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DALLAS, June 2 /PRNewswire/ -- Southwest Airlines Vacations is proud to announce the kickoff of an advertising/marketing campaign targeting Spanish-speaking Customers.
"The Spanish-speaking community is a valuable percentage of our business with great potential to grow, yet we have not previously produced collateral in Spanish," explained Rich Basen, vice president of sales and marketing at The Mark Travel Corporation, tour operator for Southwest Airlines Vacations. "We're pleased to assist our Spanish-speaking Customers and travel agents by providing a brochure and advertising materials in Spanish."
Southwest Airlines Vacations, operated by The Mark ...