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Article: Dick Clark and E&J Gallo's Ballatore Sparkling Wine To Ring in the New Millennium Together.
- Article from:
- Business Wire
- Article date:
- June 3, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BURBANK, Calif.--(BUSINESS WIRE)--June 3, 1999--
E&J Gallo's Ballatore Sparkling Wine helped ring in 1999 with a successful integrated promotional effort tying into one of the most popular television shows, "Dick Clark's New Year's Rockin' Eve(R)," and will join forces again with Dick Clark to promote Ballatore through the turn of the century.
dick clark commmunications inc. (DCC), the business communications unit of dick clark productions inc. (Nasdaq: DCPI), worked with Gallo to tell its story through television, radio and in-store point-of-sale.
The effort provided greater market impact and brought forth telling results for both Dick Clark ...