Article: Evaluating annual reports.(the value of annual reports in investment planning)(Brief Article)

How to separate fact from fluff

A man's best friend is his dog, but the investor's best buddy is the annual report. By reviewing that piece of literature, you can unearth a company's profitability, standards and management team.

A company uses its annual report to deliver mandatory and voluntary information to shareholders and potential investors, as well as give an accurate picture of the company's performance over a period of time. If comprehensive, it can provide you with a window into the company's future.

The annual report is perhaps the most important document that companies produce for shareholders, says Kenneth Janke, president and CEO ...

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