|
|
Article: Pentagram Design Tapped by Excite@Home to Merge Corporate Identities.
- Article from:
- PR Newswire
- Article date:
- June 3, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
SAN FRANCISCO, June 3 /PRNewswire/ -- Pentagram Design was selected by Excite@Home, the new company resulting from the merger of Excite, Inc. and @Home Network, to develop the new corporate identity. The new company is now officially known as Excite@Home, with a new corporate identity that melds the two distinct logos.
Excite@Home commissioned Pentagram to blend the two corporate identities while retaining the brand equity each company has built up in their iconographic logos. @Home is recognized for its "At Ball" a bright red ball with the @ symbol, and Excite for "lep," an acronym for "little Excite person," the small but vivid stick figure that underscores ...