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Article: Virgin's new lease of life.(Virgin Vie)
- Article from:
- Design Week
- Article date:
- June 4, 1999
CopyrightCOPYRIGHT 1999 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The decision by cosmetics chain Virgin Vie to alter its company name to the Virgin Cosmetics Company is the latest in a long line of changes the brand has undergone during its lifetime.
Established in October 1997 with the opening of its flagship London store, the company originally planned 100 shops over the following five years. But changes in focus mean that today there are just ten Virgin Vie outlets.
New stores in Lakeside Thurrock shopping centre, Bromley and Sheffield Meadowhall also opened in October 1997, followed by Bristol and Norwich sites in March last year. The total number of outlets increased to ten, when shops in Newcastle, Brighton and ...