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Article: MUG POURS IRREVERENT HUMOR FOR OLDER TARGET: ROOT BEER ADS TAKE THEIR BOW ON `SIMPSONS'.
- Article from:
- Advertising Age
- Article date:
- May 31, 1999
- Author:
CopyrightCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Call it the joy of root beer.
Pepsi-Cola Co.'s new Mug root beer campaign is aiming slightly older than its former teen target with a new campaign that shows individuals who are delightedly energized after imbibing.
``We've been very happy with our advertising with Mug historically,'' said Craig Coffey, director of marketing at Pepsi-Cola Co. ``Part of this has been a learning process to drill deeper with consumers to see what motivates them to buy a root beer and want to buy Mug.''
A pregnant, twentysomething woman and her husband star in the first spot in the estimated $6 million effort from BBDO Worldwide, New York. Gone is the theme ``Mug ...
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Article: County exec gives the mayor a good paddlin' RiverFest makes waves ...
The Milwaukee Journal Sentinel;
July 25, 1997 ;
700+ words
...The first day of Sentry Foods RiverFest kicked off with a splash Thursday when Mayor Carol A. Opel and Waukesha County Executive Daniel M. Finley dueled on the Fox River. Aided by their spouses, the two officials had a canoe race across the river and back, with the Finley team delivering a sound
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